A business leader would read and listen but at the end of the day it's their decision.
I've seen some leaders swayed by a convincing article but your link was more marketing that substance. My answer is no.
I was wondering if anyone out there had insights on the relationship between BizDev and the overall organisation's strategy?
I just wrote this article, based on my experience as a Business Developer, where I boldly state that BizDev steers the direction of a company, due to my strategy centred view of BizDev.
However, I got some feedback on it stating that, mostly for startups and SMEs, resource availability is the determining factor for BizDev endeavours, rather than the organisations's strategy.
I do partially agree, but lack the fluency to argument against it being the main determinant factor.
If you are interested check the post I referred to: https://goo.gl/gGUKdc