first of all, because im sorta anal about consumer understanding, would you try saying "upscaling" rather than "upconverting"? Thanks, Ive been training people. (people are mistaking upconverting on receivers as upscaling. hdmi conversion on a receiver means being able to ouput different connections such as component).
newayz...
actually different player upscale better than others. yes blu ray players upscale. the sony is supposed to be middle of the road. my panasonic bd-30 is well below average in upscaling. the better processors include names such as Realta, Reon, Anchor Bay, etc
then realize that most decent tv's also scale. i believe rusty says that using his oppo (well respected value dvd player) is perhaps only marginally better than the processor in his sony sxrd tv.
lastly, upscaling can't work miracles. it is, and always has been, all about the source disc.
back to receivers, some of them upscale as well, and i pretty much recommmend no less than reon/realta if you go that route. if you do, i have read that processing is actually more successful in the receiver as it works AFTER the video and audio have already been split.
heh, i told you it was a can of worms. my vote? buy a blu ray player for NATIVE 1080p, with greater color bitrates/palette/whatever, and lossless audio.
no comparison between upscaling and native. at least if you're not watching either a tiny tv, or from far away, or both.
-j