Wow, that's coming from the guy that shops at Costco(Only sell television; no services, no hdmi cables, no accessories) . Allright guys, I am not a representative of monster power or anything but I do have experience with this stuff. First of all, if you didn't buy a warranty on your television which I recommend by the way, Monster power will guarantee its performance for a lifetime. Meaning that if you have a surge spike, etc and your equipment gets damaged while connected to a Monster Power Surge protector.... That's right! Monster will reimburse you for what you lost. Do you know how much they will reimburse you for? 150 thousand dollars! and that's just for the stage 1 Monster surge 950. I know what you're asking, who has 150 thousand dollars connected to a surge protector anyways. No one!!! Which makes it even more awesome because no one will beat that. Now as far as Line conditioning. Monster Power divides up video(digital, analog ) as well as Audio( high current, analog, digital ) I have not seen a huge increase in quality of video but Audio!!! Definitely a lot more crisp and clean. Less distortion, and static. I can turn my volume on my Harman Kardon avr147 all the way up without hearing the static. I used to have that problem when I plugged it in to a regular surge protector though. Now cables!!! Like the power Centers Monster guarantees its cables for life. Actually the new monster 1000 cable is ready for the next step in Home theater, that's right next step... 1440p! and 240 hz! And if monster doesn't live up to their word... They will give you a free hdmi cable that will support the new resolution and refresh rate! Who else can say that? Monster cables are built for the future, even though you might not have a 1080p tv, you can buy that 1000 cable and once you do buy a 1440p in the future you'll already have the cable for it. Another reason to buy Monster cables is that Monster is the only company that is partners with simplay Hd. Simplay Hd are the people that test the most important things in a cable... Speed and Resolution baby! What do you think Nexxtech, Phillips, Generic cables said to Simplay when they asked if they can test their hdmi Cables? Hell no!!! There are many different versions of hdmi guys 1.1, 1.2,1.3 (obviously the latest is 1.3) Just has to do with speed, colors, and resolution, Monster cable are the only 1.3 certified cables on the market right now. You might get 1080p on other cables but it doesn't mean you're getting the best out of the 1080p. If you're spending a good 3-4 thousand dollars on a tv, What's another 300-400 dollars to keep it protected? Write back to me if you guys have any questions guys or I guess you can just reply.