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Direct mail marketing or tele-marketing?

by MichealPalmer / July 21, 2015 12:19 AM PDT

Hi! I'd like to get an opinion on it. I'm to choose between two. Suppose you have a long list of people who've expressed interest in your product. Can you succeed in getting them buy your product through direct mail marketing without just calling them up and trying to sell them over the phone? How many of you are actually using direct mail and getting a decent response from your efforts?

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What do you call decent?
by R. Proffitt Forum moderator / July 21, 2015 6:17 AM PDT

Good response rates are in the sub percent range. Nothing has changed in this area for a very long time except the web.

If you haven't set up your web store, why not?

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Direct mail marketing is better
by DavidTod / July 22, 2015 10:20 PM PDT

If you are able to make a conversion rate of more than 2% then I would say it is a decent response. I believe direct mail is more effective than tele-marketing. The result is trackable and allow companies to quickly determine if the campaign is successful. This method of campaign brings brand loyalty as some customers enjoy receiving information on deals and discounts and easily become repeat customers. When it comes to tele-marketing, several laws are now in place regarding tele-marketing practices, and companies must be fully aware of these laws or there is potential for a lawsuit. Moreover it is costlier, you will have to train sales associates and need to purchase expensive customer lists. If you are going for direct mail marketing, make sure you choose the right company for it. For mail advertising, you need to have ideas that can attract customer attention.

Post was last edited on October 29, 2015 11:27 PM PDT

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Direct mail marketing!
by antonio_denny / October 29, 2015 10:59 PM PDT

I would prefer direct mail marketing than telemarketing. I have proven examples to show for this. Once a friend and I had the same doubt and we both were opening shops for wedding cards. I started my shop in Toronto and my friend at Montreal. I opted for direct mail marketing contacting a direct mail marketing services provider and my friend telemarketing and the results we got were surprising that I got good no of customers than him, which shows the influence of direct marketing.

Post was last edited on October 29, 2015 11:29 PM PDT

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Re: marketing
by Kees_B Forum moderator / October 31, 2015 8:28 AM PDT

This calls for an experiment.

- How much do you have to spend on tele-marketing to sell 1000 dollars of whatever you sell?
- How much do you have spend on direct mail to sell the same 1000 dollars?

Try both and continue with the best.

Kees

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Marketing Strategy
by WebOutGateway / November 1, 2015 6:47 PM PST

Hello,

I prefer to use the method of Telemarketing. With telemarketing, it provides a direct form of communication to your potential clients. By this, any inquiry you want to ask can be immediately answered.

I could consider direct mail marketing in a way that you a put an effort to reach out your clients but you are not sure if the client have received your proposal or letter.

Two of them has its own effectiveness. So why not try them as you have an many alternative action to transact in your customers.

Have a nice day!

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(NT) Ways to market...
by jeevitadtet66 / December 19, 2015 3:42 AM PST
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Use both (integrated marketing communications)
by hnbp16 / December 21, 2015 1:49 AM PST

Hi,

In my opinion the strongest result in marketing could be reached by using more than one channel of communication. First, you send e-mails, wait a few days and after that contact the people by phone and mention in your introduction the recently received e-mail.

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