Which cellular providers are you working with specifically? That way we can know precisely which prices you are complaining about.
Personally, I don't see your issue unless you start to think about different tastes for different consumers, each having different budgets and disposable incomes.
Could someone tell me the high and the low costs of having one of these phones? With all these appl that are added, GPS and etc..its a mini computer besides a phone. Aside from the cost of the phone, I would imagine well over a 100 bucks a month, which is comparable to cable TV costs. This is the reason why I hesitate to be sucked in by all the hype these companies are throwing at the public. Also, if seems today's phones are tomorrows trash..that is how fast they keep adding more glitz.