Thanks for the kind words. I'll check on this, and definitely pass it up. Thanks for the heads up.
I was in standard picture mode and switched the color temperature from normal to cool and nothing changed. I then went into dynamic picture mode and changed the color temperature from normal to cool, and again nothing changed. This was on various still colored screens. Mostly whites, light greys and blues. I went back to the store and checked out the display model and several salesperson commented that there was no change. Now, going from warm to normal showed a definate shade in color change. Going from warm to cool showed the exact same shade change as going from warm to normal.
To recap, going from normal to cool or cool to normal in standard or dynamic picture mode shows no change in color temperature at all. This was also confirmed on the stores display model as well.
On a good note, it's still the best looking set in the store! Please pass this information on to samsung. Thank you.