Computer repair shop startup

Some think that it's price. I can write from experience that quick turnaround ( 3 day max on my repair shop ) keep them coming back plus a decent warranty on work.

Another secret is that you can always go down in price but rarely up on repairs. So while it sounds counter intuitive, quoting the high price and billing what it really took (and less) really helps take the sting out.

In closing there are some (inexperienced?) repair shops that will try to "save" failing drives. Nuff said.

Bob

We begin with a mission statement that all of our employees need to embrace: We are not just another repair shop, we pride ourselves on offering outstanding service at a reasonable price.

Carrying out that mission, while difficult, brings us a reputation that our competitors simply cannot match. We offer extremely fast turnaround on all repairs and hire only the most qualified technicians.

We do not compete on price as that is always a losing battle. If all you have to offer your clients is low price, it is not longer before another business comes along and undercuts you. That is why we offer "ourstanding service at a reasonable price". People know that we are not the cheapest shop around. Our reputation and commitment to service ensures that they do not mind. A resonable price for great service is better than a low price for shoddy service according to our clients.

Of course, we often get leads who are put off by our prices and tell us about a competitor that charges less. We don't take it personal and happily suggest that they use the competitors company if saving a few dollars is that important to us.

What it all comes down to is this: Would you rather work 30 hours a week for $100/hr or 50 hours a week at $60/hr.

-Frank

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