Some off-brand flash drives have dubious sources, so take that into consideration. If it doesn't work, no matter what you do, return ASAP under the warranty.
Any storage media needs to be prepared but typical flash drives work from the git. i suggest you format it or initialize it under the disk management setup. If it still doesn't work or it appears to be less than what it suppose to be excluding OS demands, then it's not good, return. I found it under Amazon link, seems expensive but then it had some s/w included, maybe that's why. Also, if from Amazon, there's bound to be other flash drives that are similar and certainly cheaper.
tada -----Willy 