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Coke's Dasani - Pure Water or Pure Hype?

Mar 4, 2004 12:38PM PST

"LONDON (Reuters) - It made for great headlines, but the fact that the UK version of Coca-Cola's Dasani brand bottled water comes out of the London public supply should hardly have come as a surprise.

"Coke's in hot water," "Eau dear" and "The real sting" were three good examples of the newspaper headline writer's art, but the only real difference between Dasani and many other bottled waters is that the humble origin of the product is firmly in the spotlight.

Figures from independent beverage research company Canadean show that at least two out of every five bottles of water sold around the world are, like Dasani, "purified" waters, rather than "source" waters which originate from a spring."

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