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Choosing a web analytics tool

by gwindaff2000 / October 16, 2006 7:15 PM PDT

Hi all,

I am working for a small business in the UK and I am looking at using a web analytics tool for the company's website. We are not looking at paying lots of money for the tool and I am thinking of using Google Analytics.

In my previous job I used Omniture's Site Catalyst, this was (when I was using it) an amazing tool and I am a big fan of it. But now I am working in a small company, we cannot afford such a luxury! Is it possible to find a tool as good as SiteCatalyst for free or not to pay much towards it?

What are your thoughts and what do you suggest?

Many thanks,


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Google is not a great idea
by remytargus / November 27, 2014 10:52 AM PST

Alex, if you go with Google Analytics then you are putting a strain on your business. More businesses are starting to understand how important their data is. You lose something very valuable if your business website is tracked by google. In the circles I frequent, we call google analytics (and similar internet monopolists) a "data disease" in that by taking your data they infect your business with poor results because they know more about your customers than you and easily siphon off your business value using their expansive advertising network. This type of "data AIDS" is possible because they can advertise directly to you customers where-ever your customers are on the net. The saving grace is that Google will be split up by anti-trust legislation so that will eventually solve this problem because they will close the google analytics business. In any case, it's a good time to start transitioning to a different software package.

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web analytics tool
by Dansmiths / December 1, 2014 8:17 PM PST

Clicktale is good for traffic analysis.

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Clicktake is not good
by remytargus / December 1, 2014 11:14 PM PST
In reply to: web analytics tool

Clicktale is a lot of flash, but not really useful in the long term. Hey I like the colours and the promise of the features, but it got state really fast and not everything worked as expected. I had hoped the funnels would take custom parameters, but they didn't actually work.

As per Matthew's suggestion, I'm trying gostats (I started with the open source version of it called gostats.org which is working well for me - so far it's working as expected)

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