Alex, if you go with Google Analytics then you are putting a strain on your business. More businesses are starting to understand how important their data is. You lose something very valuable if your business website is tracked by google. In the circles I frequent, we call google analytics (and similar internet monopolists) a "data disease" in that by taking your data they infect your business with poor results because they know more about your customers than you and easily siphon off your business value using their expansive advertising network. This type of "data AIDS" is possible because they can advertise directly to you customers where-ever your customers are on the net. The saving grace is that Google will be split up by anti-trust legislation so that will eventually solve this problem because they will close the google analytics business. In any case, it's a good time to start transitioning to a different software package.
I am working for a small business in the UK and I am looking at using a web analytics tool for the company's website. We are not looking at paying lots of money for the tool and I am thinking of using Google Analytics.
In my previous job I used Omniture's Site Catalyst, this was (when I was using it) an amazing tool and I am a big fan of it. But now I am working in a small company, we cannot afford such a luxury! Is it possible to find a tool as good as SiteCatalyst for free or not to pay much towards it?
What are your thoughts and what do you suggest?