Sold by amazon, or sold by some other company? Anyway, the only one that answer your question is the seller. Let's hope he's sincere.
And what's the return policy if yiou don't trust it? Maybe it's 30-days-no-questions-asked?
I purchased an R52 on Amazon.us recently and camera came in a recycled cardboard box. Since Amazon offers both new and refurbished ones I am not sure if I got a refurbished one although they charged me for a new one. http://i.ebayimg.com/00/s/MTA2NlgxNjAw/z/QyoAAOSwT6pV0~AZ/$_35.JPG I mean usually such products come in multi-coloured packing right, like the one shwon here?