These are some of my own photos using EF-S 17-55mm f/2.8 IS and the EF 70-200mm f/2.8L IS. These are all done handheld, without tripod or flash.
http://s165.photobucket.com/albums/u45/hjfok/DOF/
The first photo is done in extremely low light, lit by the candy cane light only. You can see the blurred background of Christmas lights at the background. This shot needs the IS, otherwise you need to use a tripod. The butterfly and the alligators were shot with the 70-200mm lens. As you can see, the closer you get to the subject, the better the bokeh effect (obviously the background needs to have some distance). The horse photo with bokeh effect that you showed is taken at close range too.
Here are some sample photos of different lighting using the same lenses (except the last photo, using EF 24-105mm f/4L IS).
http://s165.photobucket.com/albums/u45/hjfok/Lighting/
http://s165.photobucket.com/albums/u45/hjfok/Knight/
The first photo is done in extreme sunlight around noon with a lot of contrast and shadow. Using a small amount of fill flash or using a reflector can help the shadow detail. Second photo is taken in semi overcast day and there is an obvious difference, just a simple straightforward snapshot. The third one is done at dusk and I want to get the softer water flow look of the fountain with its nice background lighting, so the shot was done wide open at f/2.8 with shutter speed slowed down to 1/60, this needs IS or tripod. The fourth one is done at extreme low light, care needs to be taken not to overexpose the photo which will give a lot of noise. In this case I just want to use the candy cane light to highlight the expression on his face, so it works. But in general it is not good to take portraits in extreme low light, even with a fast wide aperture lens. The fifth photo is a straightforward typical indoor bounce flash photo with a diffuser. You generally need flash for indoor portraits. The last photo is a fun Halloween Chroma Key shot. The last portrait and the other knight shot are done with green screen and 2 strobes with umbrellas (kids have no patience, so I don't have time to do a more sophisticated setup). The background is taken separately a couple of years ago, and merged by using layers in Photoshop. This is just to show that lighting is key to taking portraits. The wide aperture lens will give nice bokeh effect or achieve some special effect in low lighting, but a lot of fun portraits can be taken without a shallow depth of field.
I'm not a pro, just want to share something that I learned after using the D-SLR for a little while. For portraits, the lens and the lighting equipment are equally important. I don't have a passion in equine photography and don't have any horse photos to show (just my kid riding pony). So I included a few photos to let you see whether this is something you're looking for. I usually don't need a wider aperture than f/2.8 for my family photos, and like the flexibility of the wide aperture zoom lenses.