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Can YOU make a better Super Bowl ad?

Yesterday Doritos launched a contest for consumers to create a 30-second spot to air during Super Bowl XLI on Feb. 4, 2007

The winning ad will air unaltered and untagged during the game. It's the only spot that Doritos will air during the Super Bowl, and its first appearance during the game since 2001. (No word yet on Frito-Lay's other brands' ad plans for the game.)

Entrants submit their videos online, from Oct. 2 through Dec. 1; Frito-Lay will pick five finalists to post at Doritos.com in January for a public vote. The top vote getter wins the airtime.


There's more on the Dorito web site.


Transcript not up yet, but on CNN some cash rewards were mentioned for the five finalists of $10,000, if I remember it or heard it correctly.

Chevrolet is holding a similar contest, but it is only for film students.

We've got a bunch of creative people here!

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