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General discussion

Bye-Bye, Pop-Ups. Hello...?

Mar 8, 2004 5:59AM PST

Use of pop-ups wanes, but worse intrusions may be coming.

-- Liane Cassavoy
From the April 2004 issue of PC World magazine
Posted Monday, March 08, 2004

Pop-up ads, those reviled windows that intrude on your Web surfing, seem to be on the decline. But don't celebrate yet: New forms of advertising that may be just as annoying and even more intrusive are likely to replace them.

Thwarted by both ISPs and blocking utilities, use of pop-ups has waned over the past year. Internet advertising analysts say Microsoft's decision to put a pop-up stopper into the next version of Internet Explorer hastens their demise, but no one expects them to disappear soon. And new styles of ads, including screen-grabbing full-motion videos and rich media that overwrite the screen, are starting to appear.

Read more: http://www.pcworld.com/news/article/0,aid,115026,tk,dn030804X,00.asp

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