http://img505.imageshack.us/my.php?image=img0010wu6.jpg
I just talked to a Pioneer technician. The technician claimed that they get calls every single day about burn-ins at their TVs. Today a woman who liked to watch FOX har the FOX logo when watching a dvd! In order to avoid it brightness and contrast should be lowered but thus also the picture quality according to the technician. So watching a soccer game 90 minutes is not possible with high contrast and high brightness since it has the score and the logo in one upper corner. And if done several times a week, chance is bigger that there will be a permanent burn-in! He said that during the break-in, which is 200 hours, one has to play some kind of movie three times the time that the previous show lasted to get the burn-in away! After the break-in twice! That means, always according to the Pioneer technician, that if I watch a 90 minute soccer game during the break-in period, I have to put on something else for 270 minutes right after to eliminate the risk of burn in. And after the break-in period for 90-180 minutes... If this is correct information, a plasma must be only for movie watching without network logos and not even to watch a political debate that lasts for 90 minutes or more. He told me to get an LCD if I was going to watch shows with logos that last for more than one half of soccer, that is 45 minutes... If it's that critical I think I might as well stay with my current CRT.
I hate this now that I had made a decision to get the Pio 5020!!!
I also talked to a second technician, just in case and the following info was given to me:
The max time a logo can be on the TV is 15 minutes if it is white with black background. On the other hand he said that usually the newtwork logos are transparent and don't do much damage.
When I watch soccer games it looks like this. If you look at that picture, you can see that the score at the top left is on a black background with white letters and orange numbers. Also the logo says LIVE in white with a black background. That's what I will be having 2X45 minutes twice or three times a week.
And also, if you buy hockey games on PPV they will have the same scoreboard without interruptions for commercials. How on earth does that work?
Any ideas on this? Is it only Blu-Ray owners and DVD watchers that are supposed to enjoy a plasma?

Chowhound
Comic Vine
GameFAQs
GameSpot
Giant Bomb
TechRepublic