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Question

Brand Management?

Sep 8, 2015 11:25AM PDT

Hi!I am a junior at the international school. I don't know for sure whom I want to become, but I want to study something that connected with business.

Recently I found about the brand management.

-Can somebody explain me more about this job?(what this job demand what skills )
-Is it demanded and if it is, in which direction it is the most demanded?(like in the clothes or furniture companies)
-If I study this, which subjects should I have to learn before going to the uni?

I will be very grateful if somebody could answer the question. Thank you a lot in advance

Discussion is locked

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Answer
Re: brand management
Sep 8, 2015 12:02PM PDT

Brand management, like product management, is a typical marketing function.

A product manager is responsible for the marketing of one or more products, a rather broad function that can include all aspects of the marketing mix (product, place, price, promotion). Of course, B2C marketing for a phone is quite different from marketing for beer, and it's totally different from B2B marketing for an investment bank or software development.

A brand manager does marketing one level higher. He's responsible for the brand as such. A brand can have many different products but it has it's own identity, the way people feel and think about it. So, logically speaking, the career path to brand management is via product management, just like the career path to CEO is via head of a department. You have to prove yourself before being given the higher responsibility.
And, since smaller companies & startups (the subject of this forum) hardly can be called to have 'brands' I don't think you'll find much brand managers there.

To see what skills are needed a good way is to visit job and vacancy sites. They will tell what they are looking for, not only the formal education but also the required skills and competencies, for all kinds of business related jobs. it helps to have affinity with the product or the brand. If you hate fashion, you shouldn't be marketing clothes.
And on such sites you get a good idea about the number of vacancies in your preferred environment.

Once you decided on one or two university studies, check their sites for what they expect from you in terms of certificates, courses and knowledge for those studies. Or ask the study advisor at your current school. It's their job to help you prepare for later.

Best of luck with your studies.

Kees

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(NT) thanks a lot!
Sep 9, 2015 7:22AM PDT
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Answer
About Brand Management
Sep 9, 2015 12:09AM PDT

Hey Happy

Brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc.

Some employers seek for candidates who has a bachelor’s degree and marketing experience may be sufficient for some brand manager positions.

A brand manager should:

-have an instinctive feeling about future product concepts
-have good analytical skills
-be a good listener, able to respond to results and consumer research
-be an excellent communicator, both verbally and in writing
-be enthusiastic about their product area.

Make a better choice Happy
Have a great day!

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(NT) thank you a lot!
Sep 9, 2015 7:22AM PDT
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Answer
Good Luck
Sep 25, 2015 5:56AM PDT

Brand management is the analysis and planning on how that brand is perceived in the market.

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Answer
Enrolling in to brand management is the good one choice
Sep 30, 2015 12:05AM PDT

Hi Kate,

In which standard are you studying? Enrolling in to brand management is the good one choice, as brand publicity, advertising and marketing are all the requirements of any good brand. From small to major brands, all are putting great efforts for their brand management.

Finally, before moving in brand management. let have a brief study about what all it is about? And then take your decision wisely.

Hope, it will help you as a long term career plan.

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Demand
Oct 5, 2015 12:29AM PDT

Thank you a lot!
Do u know if there would be a great demand for this job in the future?

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It would be fruitful l!
Oct 26, 2015 10:22PM PDT

As per my views, yes it would be great and fruitful career for you. After completion of studies start with small scale companies to get the experience, knowledge and to understand the business & working environment.

As you know, now-days most of the people are brand conscious and if you will move with good one brands there are lot of opportunities for you.

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Answer
What Brand Management is?
Sep 30, 2015 12:08AM PDT