you would have to do some fairly complicated VBA-code to do it yourself. Loop through the table in Excel, see if the cell has a name, find the corresponding cell in Word (using OLE), then add that name as bookmark to the cell. If the Microsoft programmer didn't do it for you, you will have to do it yourself.
When I copy a MSWord table with bookmarks in it to Excel the bookmark names become cell names in Excel. But when I copy a range of cells that have names defined for them from Excel to MSWord the names do not become bookmarks in MSWord (and I really want them to). I have Office 2000XP. Does anyone know how to make this happen?