Yeah, BlockBuster modified their service agreement about the no late fees about a month after they started that whole fiasco. They realized that people were excessively abusing the new privelege and practically weren't returning the videos at all, esp. the new releases. I think the limit is the first 7 days as you mentioned, and after that they charge a small late fee for each day. The fact that the lady only had to pay 12 bucks for 6 months is a pretty good darn deal in my opinion when one remembers how pricky they were before they did this whole new no-late-fee campaign.
Besides, this was 6 months ago, as much as she was pointing at the big print "NO LATE FEES", apparently she didn't notice that under those posters are a little * that states that they will charge a late fee after X amount of days. I'd say Buzz off to the lady who didn't bring her glasses.
This has been bothering me since yesterday's podcast, and I just have to post about it. As I understand it, here's what happens if you don't return a video by the "due date" at Blockbuster: first, they give you 7 days, totally free. So, I have a video due today. They won't charge me any kind of fee till next Tuesday, if I don't return it by then. Then, I think, they charge me as if I've bought it -- they charge the price of buying it to my card. But, I can get that money back, or most of it. I can't remember the time limit, but I can bring it back a month or two later and they'd refund the cost of buying it, minus a "restocking fee". My local Blockbuster said the restocking fee is $1.25.
So, the woman who'd had it out six months was already charged for it. She was trying to return the video and get back what she was charged, and they probably gave her back something but not all of it. But, if she'd had it out 6 months, that means it was more than 5 months since her credit card was charged. She couldn't have wanted the money that badly if she'd let it go that long.
There, that's all I wanted to say.

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