I think that is the firm, Hooked on Electronics, don't know about their reputation.
Look at one of the top, 5 star, commercial Panny online dealers in the country, www.visualapex.com, they have it at $2964 plus shipping. Their service reputation is excellent.
I've been researching plasma TVs for quite some time (I have a Hitachi 43FDX10B and I think it's time to upgrade with the times). From what I've found out so far, it seems that Panasonic TH-50PHD8UK is a damn good buy for what it offers. I've been shopping around and found that a store called Beyond Plasma has the lowest cost ($2975 to be exact) but I've never heard of them before. Does anyone know how their service is?