If I can throw them in the back of the truck and let them smach about and they can hold up to that better than Aluminum and Glass, they may be a good thing.
Beer in a ...pouch? clever, blasphemy, green, or other?
The best part is the "organoleptic film structure" that doesn't change the taste of the beer at all. The slightly flexible pouch gives the beer room to fizz, and it's easy to fill with the cap on the bottom.
I'd be willing to give it a go... It would certainly change the experience of drinking though - it just seems very...astronaut food-ish...