Let's see if I can help.
Log into the current Netflix account that your player is linked to (on the Netflix website) and "Deactivate the device".
Once that's done, LOG OUT of the account.
Now, run the Netflix App on the Blu-Ray player. It will ask for a new code. Log into the new account you want to use, and then go to http://www.netflix.com/Activate **while logged in with the new account**. Enter the code from the screen into the webpage, and your player should reflect the queued titles in your player.
Does that help?
I've used Netflix and its been fine on my blu ray player for around a year, but I want to use a different Netflix account to watch movies. As far as I can tell there is absolutely no information to be found on how to do this in the manual or online nor are there any obvious settings to do this. Does anyone know how?
Alternatively, how can you do a cold-reset of the system so my netflix info is not in the memory??