General discussion

Basics of Digital Marketing

Jul 9, 2018 3:04AM PDT

Digital Marketing is simply marketing of products and business using digital channels to reach the consumers. The main motive is to promote the business using different digital platforms. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet.

Digital Marketing in simple language is the promotion of business on the internet using different Electronic Media. It is different from the traditional marketing plans. As a subset of traditional marketing, Digital Marketing goes beyond the internet to include short messages service (SMS), search engine optimization (SEO), social media platforms, online banners and many more to promote the business.
Digital Marketing is used to just promote the business and its products and services. It is widely used by the people for different purposes. For example, political parties use digital marketing for targeting the voters through sending them positive messages and about the parties schemes and policies.

Similarly, a businessman can use digital marketing for promoting the products and informing about the services which they provide. As we know people use the internet so much, so it is beneficial to promote the business and services online instead of offline. Online Marketing is beneficial in many ways.

Types of digital marketing:
1. Search Engine Optimization
2. Content Marketing
3. Affiliated Marketing
4. Social Media Marketing
5. Pay Per Click
6. Email Marketing

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Post was last edited on July 9, 2018 3:46 AM PDT

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Comments
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Basics of Digital Marketing
Dec 4, 2018 11:50PM PST

Good piece of content. These basics are really important. I may add only Link Building because it helps to improve your rank in Google.

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Diigtal Marketing
Dec 5, 2018 12:57AM PST

Amazing post.. thanks for sharing

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Digital Marketing
Jan 10, 2019 2:53AM PST

Thanks for sharing this post with us!! As you all know that digital marketing gives fair chance to all kinds of businesses that prefer to go with online branding and advertising.

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Digital Marketing Trends in 2019
Jan 15, 2019 2:41AM PST

That was good sharing on some basics of digital marketing. Those were the trends in marketing in the last years. Also in 2019, there will be many more upcoming trends in digital marketing like AI, chatbots, augmented & visual realities, micro-moment marketing etc.

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Digital Marketing
Jan 15, 2019 9:02AM PST

One doubt for me. How SEO will be treated as digital marketing.

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Digital Marketing
Feb 6, 2019 4:17AM PST

Digital Marketing ruling the Business World. Everyone should be aware of the technology weapon through which we improve a business. I appreciate your interest in Digital Marketing.

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Post was last edited on February 6, 2019 4:54 AM PST

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