Since this is a pretty new market for them I'd wouldn't buy it unless you could see it up close, and $950 for a 42" LCD is ridiculously cheap so that right there would be cause for concern. Btw 10ms isn't that great, 8ms is the standard among more recent TV's.
I note that Buy.com has the Go Video 42" Widescreen LCD HDTV at $949. This is up to 1080i and not 1080p, but otherwise looks good on specs for a TV (1500:1 contrast, 10ms, 500 Nits, 1366 x 768, etc). I have two GoVideo DVD/VCR combos which have always been great (and last for years with no problems), but this a new area for them. But, no reviews by anyone (Cnet, customers, etc), so I do not know what the quality is. Anyone have one or at least seen one?