Setup the website nice and organized so that all the questions one might have about this can be answered (and quickly found). Then I would target local swim organizations (via their website, phone or physically stopping by), handing out business cards and little brochures (with the website address) for more details. Make sure that information and price is consistent.
The website can give his business a positive effect. The reason I suggested to target local organizations and perhaps the neighborhood, is because some businesses may have stand-alone website to sell and market their products, but since swim lessons are a service that can't be provided online, someone from another state for example wouldn't be able to take advantage of that. So spending lots of money and time on advertising on the internet to promote the website, may not be as effective as advertising to the people locally, and use the website as an added information tool and resource.
So, in short, spend time on the actual content for the website and picking a suiting template, using the tools office live provides, and perhaps advertise on local swim organization websites while also promoting the service in person. Word of mouth is something you want, once the ball gets rolling, business will start coming.
I hope this is somewhat helpful, if you were looking for other advice, or have specific questions, let me know.
I am trying to set a website to promote my budding private swim lessons business. I've decided to go with Microsoft Office Live as a web host. As far as a free web host, I've heard some pretty good reviews of their service.
As I am new to this, I was just wondering if any more seasoned web page owners had any advice for me. This could be anything from webware to aid in the design of the site to ways to advertise my site. I would appreciate any advice I could get.
As a freelancer, I am not in a position to pay for any of these services, so please limit any recommendations of services to those that do not charge.
Thanks in advance for your assistance!