If the brewery is economically viable, whbich it loks like it may be, it will go on brewing beer. A-B has every right to run their business as they see fit.
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General discussion
Another brand bites the dust :-(
>> The departure of Rolling Rock beer from the tiny Pennsylvania town it has come to symbolize has left the future of local brewery workers ? and the town's identity ? in question.
The owner of the Rolling Rock brand, a U.S. subsidiary of the Belgium-based brewing giant InBev SA, announced Friday that it had sold the brand to Anheuser-Busch Cos. for $82 million.
But the Latrobe Brewing Co., which has churned out the beer since 1939, is not part of the deal. It will be sold and Anheuser-Busch will begin making Rolling Rock and Rock Green Light elsewhere in August. <<
Shame on Annheuser-Busch!
-- Dave K, Speakeasy Moderator
click here to email semods4@yahoo.com
The opinions expressed above are my own,
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Discussion is locked
19 Posts
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people go into busesness to make money
not unlike collage proffesres and there like
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...and nothing changed (except for better distribution of the product).
If a larger company can improve the distribution of a brand WITHOUT diluting what made that brand what it's been, then I say it's all the better.
An example from the auto industry: GM bought out Saab, and Ford bought out Volvo and Jaguar. Ford remembered what made Volvo and Jaguar cars special to their customer bases, and improved the initial and long-term quality of those cars. Result: Both marques are doing well. On the other hand, GM basically emasculated Saab's brand character, and that marque hasn't done at all well (A safe prediction, considering GM's past track record).
So, assuming A-B remembers what made Rolling Rock so special to its drinkers, it's safe to say that the brand will benefit from a larger and more efficient distribution network, is it not?
Paul
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and its brewery. But if you read the article it seems the brewery might be just fine. The glass (of beer) isn't necessarily half empty.
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they keep production in the country or not though before being down on A-B.
I know business had to do business where it can do best.
But so much manufacturing is moving out of the USA, soon many of us won't be able to afford the imports anymore, much less the domestic products (if there are any left in another couple decades).
Roger
click here to email semods4@yahoo.com
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is due to the water.
I've sucked down many Rolling Rocks,a cheap and damn good beer!!
If brewed elsewhere even if the recipe is adhered to,I doubt that it would taste the same.
All I can say is,the ******** better stay away from Yuengling(yingling)beer,that's where I draw the line!!
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... <<The owner of the Rolling Rock brand, a U.S. subsidiary of the Belgium-based brewing giant InBev SA, announced Friday that it had sold the brand to Anheuser-Busch Cos. for $82 million...>>
.... the owner of Rolling Rock is the one who sold the beer, but not the Latrobe Brewing Co. and it;s facilities.
My guess is that he might have been looking for a buyer, and A-B made the best offer. It doesn't sound like a hostile take over. He made his millions on the sale, which I doubt was an over night decision.
Sorta reminds me of heirs selling out farmland to developers.
How the Belgian Based giant fits into the deal, I can't figure out.
Angeline
Speakeasy Moderator
click here to email
semods4@yahoo.com
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it looks like it might be bad news for the locals.
and to the mystery of the famous #33 here's a fun pov.
http://www.straightdope.com/classics/a2_044
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Since you gave no reason why they should be ashamed, I must conclude that you think they should be tied to outmoded plant and, probably, high priced workers. Employment for life? Even the Japanese couldn't sustain that model.
Of course, if you live on government grants, employment for life may seem like a natural right.
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Since the town is Latrobe -- and "The Latrobe Brewing Company" is probably just as, if not more recognizable than "Rolling Rock", I wonder if the town can't turn this into a boon for all.
Buy out the local brewery between them (and maybe a town honcho or two) each owning a share. Gear up and sell "Genuine Latrobe Ale" or something like that. It WILL sell.
Evie 
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I'm sure DK will be the first to pony up some funds for this investment.
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... still doesn't preclude them from using the Latrobe name since it's the name of the town. I'm sure they can make a good beer and if Tony Holmes is right about the PA water (as he may well be -- not a huge beer fan anymore, but have visited some breweries in PA and they've all been good) I'm sure they can turn this into something positive for all.
Is there anything stopping them from claiming even vaguely eluding to the green bottled beer that they used to produce?
Evie
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