Check out the big discount on the Pre Pus at Verizon:
And, since we're over 2 years since our last upgrade AND they're doing buy one get one free, the whole thing boiled down to we could get 2 phones free!
I'm one of the people who griped lots about requiring like $80/month data plans with smartphones. But now they have the plan down to less than $25/month with a free WiFi hotspot (previously $40/month). THAT I can go for!