ethics these days leave a lot to be desired.
The claims made in it are verifiable on Snope's own site by the way.
Online Rumor Mill Spins Its Own Myth
Posted March 11, 2002
By John Berlau
The most prominent of these is Snopes.com, a Website started in 1995 as a hobby by David and Barbara Mikkelson, respectively a Web programmer and housewife in the Los Angeles area. The site flags rumors with red, green or yellow lights to indicate whether the rumor is false, true or uncertain. The Mikkelsons say the site was getting 2 million "hits" per day just after the 9/11 attacks. Increasingly the establishment media are promoting Snopes as an unbiased arbiter. The site has been featured on ABC's 20/20, as well as articles in Time, Newsweek, the Washington Post and the Wall Street Journal, which said "Snopes.com offers more background information and definitive answers on the veracity of popular rumors than any other site we looked at."