The Samsung LCD line of TV's is brilliant. They have lots of cool features: Star Trek touch controls on the TV itself, easy firmware upgrading, the ability to plug videos/music/photos into the TV from the computer via cheap portable flash drives; highly effective smooth-motion, color and contrast tech; great design (touch of color, glass stands, and so on), lots of user-modifiable options in the menus, plenty of connections, built-in High-Def over-the-air reception. Responsive, caring customer service. Cutting edge technology. Intelligent design in every area, including the menu system, the fat well-written paper manual, and so on. Samsung has become the leader in TV technology in every aspect.
But above all, the single most important attribute of these televisions is their fabulous picture quality. People who have watched other HD television during the past few years are stunned when they see what these Samsung LCD TV's can display. Samsung technology fulfills the promise of HD--signal processing that puts realism up there on your screen. Watch some live sports: you'll think you're looking through a window at the real thing.
And if you attach a Samsung 2500/2550 Blu-Ray player, be prepared to enjoy all your DVD's over again. This player contains technology that makes ordinary DVD's look pretty much like Blu-Ray.
You might say I'm a reformed Sony aficionado. I've got three Samsung TV's in my house, and plan to add a couple more in 2009.