The CNET Lounge forum

General discussion

Adobe Acquires Serious Magic

by danbriant / October 19, 2006 7:11 PM PDT

Adobe Systems Incorporated (ADBE) today announced it has acquired Serious Magic Inc.?, maker of video software and communications tools for creative professional, business, consumer, and education markets. With Serious Magic solutions such as DV Rack extending direct-to-disk recording and monitoring into the field and Visual Communicator and Vlog It? delivering the power of video communication to general business users and casual bloggers, the acquisition strengthens Adobe's leadership position in video software -- for both video professionals and consumers.

Adobe plans to continue to sell Serious Magic's products and future versions of Adobe's video solutions will include Serious Magic technologies and software. Terms of the acquisition were not disclosed.

"Adobe video products and Flash Video are creating new ways to integrate the moving image into almost every imaginable communication project," said Mark Randall, CEO and Chief Magician at Serious Magic. "We're proud of the cutting-edge work we've done at Serious Magic and believe that teaming with Adobe will be a truly magical combination enabling our award-winning technologies to have a lasting impact on video communications."

Serious Magic is a privately held company headquartered in Folsom, California and currently ships several widely-acclaimed products, including DV Rack, ULTRA? 2, Ovation?, Visual Communicator and Vlog It. Adobe believes this acquisition will not have a material financial impact on the company.

http://marketwatch.nytimes.com/custom/nyt-com/html-story.asp?guid={382CEB12-01A2-4E84-B9CF-DBDC47E852AE}&symb=&sid=&siteid=NYT&dist=NYT&osymb=

Discussion is locked
You are posting a reply to: Adobe Acquires Serious Magic
The posting of advertisements, profanity, or personal attacks is prohibited. Please refer to our CNET Forums policies for details. All submitted content is subject to our Terms of Use.
Track this discussion and email me when there are updates

If you're asking for technical help, please be sure to include all your system info, including operating system, model number, and any other specifics related to the problem. Also please exercise your best judgment when posting in the forums--revealing personal information such as your e-mail address, telephone number, and address is not recommended.

You are reporting the following post: Adobe Acquires Serious Magic
This post has been flagged and will be reviewed by our staff. Thank you for helping us maintain CNET's great community.
Sorry, there was a problem flagging this post. Please try again now or at a later time.
If you believe this post is offensive or violates the CNET Forums' Usage policies, you can report it below (this will not automatically remove the post). Once reported, our moderators will be notified and the post will be reviewed.
Popular Forums
icon
Computer Newbies 10,686 discussions
icon
Computer Help 54,365 discussions
icon
Laptops 21,181 discussions
icon
Networking & Wireless 16,313 discussions
icon
Phones 17,137 discussions
icon
Security 31,287 discussions
icon
TVs & Home Theaters 22,101 discussions
icon
Windows 7 8,164 discussions
icon
Windows 10 2,657 discussions

CNET FORUMS TOP DISCUSSION

Help, my PC with Windows 10 won't shut down properly

Since upgrading to Windows 10 my computer won't shut down properly. I use the menu button shutdown and the screen goes blank, but the system does not fully shut down. The only way to get it to shut down is to hold the physical power button down till it shuts down. Any suggestions?