This company has been around for so long, how can you not know them?
I often note this company since consultation is still free. Use this link to skip to that part:
If you watch the entire video when you see how much recovery costs, you are reminded over and over than a 99 buck backup drive is always cheaper. CNET Moderators have this to say about that:
"You only lose what you don't backup."
Here's the entire video.
Notice that the HDD in the freezer and Spinrite gets slammed?
Also, a big reveal on how much it costs for the recovery gear.