Usually the built in speakers! This well may be the deciding factor.
I would suggest going to a store and listing to both units and let your ears be the judge. John
Both can be had in the $1600-1700 price range (interestingly, the Sony 40" is $100 cheaper than the Sharp).
I'd really appreciate any feedback on these two.
How's the audio on both as I plan on using the built in speakers.
Any advice much appreciated.