NOT a GoPro for sure, but a knock off for a fraction of the price.
Normally 57.99 with coupon $44.98. See here for the details on how to get it at that price--I was going to post the code but there is a bit of work around to get it at $44.98.
http://www.cnet.com/news/get-a-1080p-waterproof-wi-fi-action-camera-for-44-98/

Chowhound
Comic Vine
GameFAQs
GameSpot
Giant Bomb
TechRepublic