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Toshiba's 55-inch 4K Fire TV hits an all-time-low $300

This early Prime Day deal is for Prime subscribers only.

Rick Broida Senior Editor
Rick Broida is the author of numerous books and thousands of reviews, features and blog posts. He writes CNET's popular Cheapskate blog and co-hosts Protocol 1: A Travelers Podcast (about the TV show Travelers). He lives in Michigan, where he previously owned two escape rooms (chronicled in the ebook "I Was a Middle-Aged Zombie").
Rick Broida
2 min read

Normally $450, and selling elsewhere for $380, this Toshiba 55-inch 4K Fire TV Edition is on sale for just $300.


An Amazon Prime subscription offers more than just fast shipping and TV and movie streaming; a membership also affords occasional exclusive deals. If you sign up for an Amazon Prime Rewards Visa card right now, for example, you'll receive a $100 Amazon gift card. (Non-Prime subscribers get only $50.)

Meanwhile, for a limited time, and while supplies last, Prime subscribers can get the Toshiba 55LF711US0 55-inch 4K Fire TV Edition for $299.99, the lowest price on record. Normally, it's $449.99. Ironically, this ships from and is sold by Best Buy, which currently offers the same model at $379.99. 

It's worth bopping over to Best Buy to check out the customer ratings, which average out to 4.6 stars from over 1,300 buyers. This is apparently a new listing at Amazon, where it currently has zero user reviews.

Based on the model number, this appears to be a 2020 version of the Toshiba Fire TV Edition that David Katzmaier reviewed last year. It's hard to tell exactly what's different here, but the verdict then was "great prices, great voice features, great Fire TV app selection." The picture quality, however, didn't measure up to similar Roku TVs -- and Katzmaier noted his preference for the latter's interface, a sentiment I share.

That said, a 55-inch Toshiba smart TV for $300? With mostly stellar user ratings? At the very least it's worth a look.

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