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Target joins Prime Day parade with online sale on July 17

They just don't call it Prime Day.

CHICAGO - MAY 23: Shopping carts sit inside a Target store on May 23, 2007 in Chicago, Illinois. Today, Target Corp. reported an 18 per cent increase in their first-quarter profit, beating analysts' expectations. (Photo by Scott Olson/Getty Images)
Scott Olson

Add Target to the list of vendors countering Amazon's Prime Day onslaught. But where Amazon is promising more than a million deals, Target is touting "dozens of deals from a broad assortment of Target exclusive brands and top national brands." Alrightee then!

Here are the deals Target is highlighting (as taken directly from the company's emailed press release):

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  • Spend $100 on Target.com on July 17 and get a free six-month membership for same-day delivery, shopped by Shipt (nearly $50 in savings)
  • 30 percent off Target-exclusive home brands
  • Sale on cookware, small appliances and floorcare
  • 25 percent off beauty and personal care
  • Sale on select top toy brands
  • Spend $20, save $5 on books
  • 30 percent off Target-exclusive kids' home brands
  • Up to 30 percent off top Google products
  • Up to 30 percent off select baby gear
  • Free shipping on next-day Target Restock delivery orders on July 17

OK, it's not a terribly compelling list, but "Up to 30 percent off Google products" is noteworthy, because Amazon does not stock Google devices. Just be sure to check eBay, too: The online retailer has its own anti-Prime sale, and its offering a free Google Home Mini speaker to anyone who spends more than $119.

Note that Target's July 17 sale is online only.

Prime Day 2018: The best deals so far -- and everything else you need to know

Prime Day 2018: CNET's complete coverage

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