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Get Up to 50% Off at Ulta, Plus Choose a Free Gift With Any $50 Online Purchase

Pick from four free gifts and enjoy discounts on favorite brands during the Forever Fabulous Sale.

Zarrin Ahmed Deals and Updates Writer
Zarrin Ahmed is a Deals and Commerce writer at CNET. She loves helping people find great deals on products they can't live without, things they want, and things they never knew they needed. After graduating from UConn with a Journalism and English degree, Zarrin has been a reporter for newspapers and other publications. Her work has been featured on Reuters, Caribbean Investigative Journalism Network, ADP ReThink Quarterly, UPI, The BVI Beacon, Wareham Week, The Daily Campus and more.
Zarrin Ahmed
3 min read

Calling all beauty queens: Ulta's Forever Fabulous Sale is here, and it's one you won't want to miss. For two days only, get up to 50% off select brands and products, plus choose a free gift with any $50 online purchase while supplies last. Select items at Urban Decay, It Cosmetics, Estee Lauder, Live Tinted, Philosophy, Armani and Lancome are all on sale during this event. Entire product lineups from brands like Juice Beauty, Dermablend, The Body Shop and Kate Somerville are on sale as well. It'll be hard not to splurge on so many good deals, so we've rounded up some of the best deals.

There are dozens of free items with band purchases (like this Pure Silk scrunchie or this four-piece Patchology gift set with any $25 brand purchase), but the best deal out there has to be this 10-piece Ulta gift set with any $19.50 brand purchase. I'm eyeing this three-piece Dolce & Gabbana mini fragrance set — one of four options for any $50 purchase or more. It includes Light Blue and Dolce Garden, but the offer only lasts today. Orders over $35 ship free, and Ultamate Rewards members get an additional 20% off their entire purchase during this sale.



Some may be turned off by the thought of a goat's milk moisturizer (I was skeptical at first too), but this cream really gives the skin a luxurious glow after application. It keeps my skin hydrated throughout the day and actually smells nice. It was originally $76, but you can have it for $23 off and get a free Wrinkle War Serum with this purchase.

Most of my time is spent on skincare because that's the basis for a healthy glow. Any makeup is just a cherry on top. For skincare needs, start with 25% off a PMD smart facial cleansing device for $74 (save $25). I have this cleaning device and I use it every morning and every night. It's easy to use, easy to keep clean, and it looks good on the countertop (though I usually store it away with my other skincare products). I also suggest grabbing the Dr. Brandt Microdermabrasion age-defying exfoliator for $40 (save $40). I use this exfoliator, and it gives exceptional results. The micro-crystals gently remove dead skin cells without damaging your pores, and the powerful formula only takes one minute to work. Just a tiny amount is enough to give you a silky smooth face afterwards, so one will last you months even if you use it twice a week.



This palette caught my eye because of its highly pigmented shades of purple (lavender is always in) and its affordable price tag. Juvia is known to create products for all skin colors, so these shades won't lose their pop and you won't have to apply a ton to get the look you want. Right now, a bunch of different palettes are buy one, get one free.

Some top deals in this category include 40% off Urban Decay Cosmetics Stay Naked weightless liquid foundation (get it for $24, save $16), 50% off IT Cosmetic eye products and 30% off Estee Lauder moisturizers and gels. This is a perfect opportunity to ensure you have all your makeup needs like brushes for just a fraction of the original price. Try out some Ecotools brush kits, like this face makeup kit for just $10 and this eye makeup kit for just $6. These are great starter brushes, and Ecotools offers a variety of tools that you'd find in any professional MUA bag.



This has become a staple in my collection of haircare products because of how it repairs, smooths and protects my hair. This is good for all hair types, and it can be used on wet or dry hair, and even on your skin. It feels very light and protects my hair from heat and humidity, or locks in an extra layer of moisture during winter months. It also smells great. Originally $28, you save $14 during this sale.

A great hairstyle can complete any look, and thankfully during this sale, you can find all you need to have healthy and beautiful hair. Grab some vitamins from Hairtamin and get 20% off all products, wash your locks with Living Proof shampoo and conditioner (now 30%, plus you get a free shampoo and conditioner duo with a $30 brand purchase), and style your hair with dozens of different tools and products. This Revlon one-step root booster round brush dryer and styler is now $15 off (get it for just $50), and select Chi styling tools are now $80 (save up to $50).