This story is part of, CNET's guide to everything you need to know and how to find the best deals.
We already know that Amazon has some great TV deals planned for, but you don't have to wait for it to officially begin in order to save big. As part of the company's , Amazon is offering up to $700 off the price of various Fire TV models and sizes, making them far more affordable.
Though these Fire TV models come from a variety of brands, they each feature Amazon's Fire operating system for easy access to the streaming services you know and love. Many of the TVs on sale to Prime members also include Alexa voice control either by a mic built in to the remote control or the TV itself which makes it easy to navigate through content on-screen.
Insignia Fire TV Prime Day deals
While this Insignia smart TV won't replace your main living room TV, it can make a great addition to kids playroom, guest bedroom, or some other space in your home where a small HD TV would make sense. It's close to 50% off with this deal.
More Insignia Fire TV deals:
: $100 (save $80)
Amazon Fire TV Prime Day deals
If you want a midsize 4K TV, you could do worse than this 43-inch Amazon-branded model featuring built-in Fire TV smarts for $200. It offers UHD, HDR and Dolby Digital Plus support, has an Alexa voice remote and three HDMI ports for hooking up any streaming hardware or consoles.
More Amazon 4-Series Fire TV deals:
- : $260 ($210 off)
: $285 ($235 off)
Pioneer Fire TV Prime Day deals
Also down to $200 is this Pioneer Fire TV set, saving you $120 compared to its retail price. With support for UHD resolutions and Dolby Vision, it's a great midsize TV for streaming shows.
More Pioneer Fire TV deals:
- : $250 ($170 off)
Toshiba Fire TV Prime Day deals
Perhaps the best offer of this early Prime Day Fire TV deal bunch is this 50% discount on Toshiba's 75-inch 4K Fire TV set. It offers some premium features like a wide color gamut, 120Hz panel, full array local dimming and hands-free Alexa voice controls.
More Toshiba Fire TV deals:
Amazon Fire TV Stick deals
If you're looking to spend as little as possible, you can make your existing TV smart with a streaming stick. Amazon's budget Fire TV Stick is a great pick if you're new to smart TV functionality. It offers support for HD streaming and an included Alexa-enabled voice remote for easy navigation.
More Amazon Fire TV Stick deals:
- : $40 (save $10)
- : $60 (save $60)