Update: This deal has now expired. Be sure to stay tuned to CNET Deals for all the best deals as they happen.
With a new year upon us and Black Friday sales a distant memory, it's a huge surprise to see the Apple TV 4K returning to its best-ever price today. Over at Amazon, the 32GB model from 2021 is down to just $80 -- a match for its Black Friday low price a couple of months ago -- with the 64GB version hitting $100. Though this Apple TV 4K has just been replaced by an updated 2022 model, it's still a great buy in this flash sale.
Apple recently released a new Apple TV 4K for 2022, sparking sales on the 2021 version. The now previous-gen model is powered by Apple's A12 Bionic chip and has 32GB of storage, Wi-Fi and Ethernet and comes with the Siri Remote. At $100 off, this is a new record low and well worth considering if you don't need the upgraded 2022 model -- particularly if you need Ethernet or can do without the extra storage of the new model.
The 64GB Apple TV 4K offers extra storage if you'll be downloading a lot of content or installing various games and apps. The more capacious model has the same massive discount as the 32GB model at Amazon.
Given how rare solid Apple TV deals tend to be, this is a good opportunity to nab one for much less than usual. There are a few reasons, however, why it's worth considering over the 2022 model outside of the pure dollar equation.
If you don't need the extra processing and graphics power offered by the new model's A15 Bionic chip for gaming, or the extra storage for downloading tons of games and movies, your day-to-day browsing and streaming experience is going to be mostly the same using the 2021 model. Further, the 2021 Apple TV 4K includes gigabit Ethernet as standard, but it doesn't feature on the base-space 2022 model -- you have to spend extra for the wired connection. HDR10 Plus support is the other headline feature of the 2022 Apple TV 4K, though the 2021 model is no slouch in the picture quality department with 4K, Dolby Vision and HDR10 support.
We're spoiled for choice when it comes to streaming devices these days, with great options from Roku, Amazon, Google and more all available inexpensively. If you're all-in on the Apple ecosystem, however, the Apple TV is undeniably the best pick for you. It offers the level of user experience you'd expect from an Apple product, plus convenient tie-ins with your Apple ID, iTunes purchase history, and Apple services such as Apple TV Plus and Apple Fitness Plus. Ultimately, you're likely to enjoy using an Apple TV more than a device from a competitor and today's discounts help lower its price to something a little closer to the rest of the streaming pack.