CNET logo Why You Can Trust CNET

Our expert deal-hunting staff showcases the best price drops and discounts from reputable sellers daily. If you make a purchase using our links, CNET may earn a commission.

5 Things You Shouldn't Wait Until Black Friday to Buy

For better or worse, Black Friday is now more of a season than a day, and a lot of great deals are already live.

Jared DiPane Writer
Jared DiPane is a writer on CNET's Commerce Team specializing in finding the best deals and tips on how to maximize your money. With over 10 years of experience, he's managed commerce content and initiatives for Digital Trends, Mobile Nations, & Future PLC. When not deal hunting, he's likely spending time with his family, building something or researching his next big purchase.
Expertise Deals and Shopping Tips
Jared DiPane
2 min read
$30 at JBL
A gray, orange and blue JBL Go 3 speaker against a blue background.
JBL Go 3 portable Bluetooth speaker
Save $20
See at Amazon
The contents of a 23andMe test kit arranged against an orange background.
23andMe DNA testing kits
Save up to 50%
$55 at Best Buy
Bella 8 Quart stainless steel air fryer
Bella 8-quart digital air fryer: $55
Save $75
$18 at Walmart
Google Nest Mini smart speaker in blue
Google Nest Mini (2nd Gen)
Save $31
$79 at Walmart
HP 11-inch Chromebook
HP 11.6-inch Chromebook
Save $19

Black Friday proper is a little over a week away, but the shopping holiday is no longer a one-day affair. Retailers like Amazon, Walmart, and Kohl's have all kicked off their discounts early. Best Buy's big deals have been in motion for weeks, and Target is approaching more than a month of sales already. 

As the clock ticks down to Black Friday, the best time to start checking off items on your holiday wish list is now. There are a lot of deals out there to sort through, but we've rounded up just a few of our favorite early Black Friday deals that you won't want to miss out on. Be sure to check these out now and grab them before the prices are gone. For more, take a look at all the Black Friday ads we've collected so far. 


This speaker may be small, but its sound is mighty for its size. Plus, the durable and compact design is great for when you're on the go -- hence the name. JBL's Go 3 has an IP67 rating, making the mini speaker both water-resistant and dust-proof. It can deliver up to five hours of playback per charge, and it's available in a variety of colors, so you can snag one that matches your style. CNET's David Carnoy dubbed it "one of the top micro Bluetooth speakers out there" in his full JBL Go 3 review. And right now, you can save 40% on the list price.


Starting at just $79, Amazon has on of our favorite DNA tests, 23andMe, on sale. With three different kits available, these tests can help you gain insight on your genetic background, predisposition toward particular health conditions and more, depending on which test you buy. These DNA testing kits also make great gifts for friends or family. Just be aware of how your data will be used, as it's possible that your DNA information could be shared with pharmaceutical companies and law enforcement agencies, so determine your comfort level with that before purchasing.

Best Buy

Odds are that you've heard how great air fryers can be or you've experienced the magic of one first-hand. This option from Bella has an 8-quart capacity, making it great for families and gatherings of friends since you can cook more in it at once. I've had this one for over 3 years now and use it almost daily. Grab one for yourself to see why we love it so much.


As part of its first wave of early Black Friday deals, Walmart has the second-generation Nest Mini marked down to $18, which is the lowest price we've ever seen for it. Right now, all four colors are in stock -- though that could easily change at any point. Many stores will have these in stock, but you can also order it for delivery.

Read our Google Nest Mini review.


While not the most powerful machines out there, you can do a lot on a Chromebook these days. As part of its early Black Friday deals, Walmart has marked down the price of this model to just $79, which is incredibly cheap. It comes with 4GB of RAM, 32GB of storage and has an 11.6-inch display. It's great for basic web browsing, document creation and more.