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Zuckerberg closes off his Google+ account

Facebook CEO Mark Zuckerberg appears to have made his Google+ account very private. He has, however, uploaded a much more cuddly picture of himself.

Wasn't it only a week ago that Facebook CEO Mark Zuckerberg was explaining to us yet again that we're all sharing more and more things with more and more people because we need to spread more and more of our love around the world?

And wasn't it mere days ago that he became the most followed human being on Google+?

I feel sullied beyond my normal coping mechanisms to tell you that he suddenly seems to have closed off his Google+ account from public eyes and disappeared from the Google+ popularity charts.

The new, happier Google+ Mark Zuckerberg account. Screenshot: Chris Matyszczyk/CNET

The Inquirer seems to have been the first to notice that Facebook's CEO has become curiously coy.

Moreover, Boris Veldhuijzen van Zanten, the stat man for Social Statistics, which gleefully presented the first results of Google+'s most-followed humans, offered that Zuckerberg was not alone in Coyville: "Mark Zuckerberg and Google management (Matt Cutts, Larry Page, Sergey Brin, Vic Gundotra, and Marissa Mayer) all changed their profiles overnight and consequently dropped out of the Google+ top 100 list!"

Some may be pained at this news. They might have viewed Zuckerberg's entry and popularity as a fine Trojan horse infiltrating Google's new playground. I did, indeed, contact Facebook to see whether there might be some official explanation for this depressing, Howard Hughesian moment. This is the company's most cryptic reply: "We're in the early days of making the Web more social, and there are opportunities for innovation everywhere."

Of course, there will be some who will marvel at the lovely mental compartmentalization of someone who last year cheerily made lists of Facebook friends terribly public, thereby exempting them (until the usual uproar) from privacy settings. On Google+, however, we have no idea who Zuckerberg's friends might now be. (Oh, look. The Google+ default is to make your friends public, too.)

A few might be cheered, however, that Zuckerberg appears to have replaced the rather deer-in-the-camera-lights picture he had originally posted to Google+ with something more relaxed, more dignified, more brand-appropriate.

He's smiling now, you see. He doesn't fear Google+ anymore. He's just worried what some people might want to share with him, that's all.