Everything Amazon Announced Amazon Kindle Scribe Amazon Halo Rise Amazon Fire TV Omni QLED Prime Day 2: Oct. 11-12 Asteroid Crash Site Inside Hurricane Ian's Eye Refurb Roombas for $130
Want CNET to notify you of price drops and the latest stories?
No, thank you

Zachary Quinto confronts fears about Trump at the Oscars

Commentary: Using a "Star Trek" actor and a very poignant snippet from George Orwell's "1984," audiobook company Audible expresses itself clearly.

Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.

To the point.

Audible/YouTube screenshot by Chris Matyszczyk/CNET

Everyone feared -- or, depending on their bent, hoped -- that there would be politics infused into the Oscars.

One unexpected moment was delivered by "Star Trek" actor Zachary Quinto.

Spock was suddenly seen with a bushy beard and a reminder of the power of fear.

In an Oscars ad for the Audible audiobooks company, Quinto read a very short piece from George Orwell's "1984."

"If he were allowed contact with foreigners, he would discover that they are creatures similar to himself and that most that had been told about them is lies," read Quinto.

Now why might this passage have been chosen? Perhaps as a commentary on the president's immigration order, one opposed by so many tech companies?

"The sealed world in which he lives would be broken the fear, hatred and self-righteousness on which his morale depends might evaporate," continued Quinto.

Oh, of course Audible couched this as an ad that "celebrates the performers whose voices bring books to life."

Who wouldn't conclude that this was less of a celebration and more of an passive-aggressive warning about our troubled times and our tweet-happy president?

Of course, this ad might make some never want to listen to an Audbile audiobook. It also might make those who warm to this message remember that bad things can happen in simple ways. Disturbingly simple.

Solving for XX: The industry seeks to overcome outdated ideas about "women in tech."

Special Reports: All of CNET's most in-depth features in one easy spot.