It's Amazon-me, Mario.
Nintendo has already been celebrating the 35th anniversary of Super Mario Bros. through games like Super Mario 3D All-Stars, Super Mario 35 and the upcoming Super Mario 3D World and Bowser's Fury, but Amazon is getting in on the fun. If you order from the e-commerce giant in November, your package may arrive in a lovely Mario-themed box.
The supply of these boxes is limited and they'll be used randomly, and purchasing a Nintendo product won't increase your chances of getting one, the game company noted. So don't feel like you should order a bunch of Switches (unless you actually want multiple Switches).
Amazon also launched a Mario-specific landing page with a franchise timeline, trivia and the more recent games in the series, as well as the various spin-offs, available for purchase.
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It's not the first time this year that Amazon has tried something different with its boxes -- it previously gave people directions on how they can reuse boxes by building cardboard cat condos or rocket ships.
The company didn't immediately respond to a request for comment about how limited the Mario boxes are.