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Yet another Facebook unveiling this week

The social-networking company sent e-mails to reporters late Monday inviting them to a Wednesday "event" at its headquarters. The e-mail might--or might not--hint at a Facebook Events revamp.


Facebook sent out e-mail invitations to Bay Area reporters and bloggers on Monday evening to announce an event at 10:00 a.m. Pacific time Wednesday at its Palo Alto, Calif., headquarters. The wording is vague: "Join Us for an Event."

It probably isn't a celebration of the fact that "The Social Network," the ambiguously fictionalized film retelling of Facebook's contested origins, was tops at the U.S. box office this weekend.

The massive social-networking company has been launching an unusually heavy number of product initiatives in the past few months, from a gaming notifications overhaul to enhancements to its Facebook Photos product to the long-anticipated Facebook Places geolocation launch in August.

The invitation's use of the word "event" might hint that Facebook Events, the social network's invitation service, is getting a revamp (something AllFacebook's Nick O'Neill also noticed). Late this summer, when Facebook formally acquired event "check-in" service Hot Potato, multiple sources told CNET that Hot Potato CEO Justin Shaffer--the real reason for the $10 million acquisition--had been enlisted to revamp Facebook Events. It hasn't been long since Shaffer formally joined Facebook, but given the company's reputation for late-night "hackathons," restructuring Facebook Events in a matter of weeks would not be out of the question.

That strategy--purchasing a company to revamp a specific Facebook feature--would parallel what Facebook did with Facebook Photos. For that, Facebook acquired a photo-sharing start-up called Divvyshot, shut it down, and brought its executive team onboard to run the Facebook Photos product.