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Yahoo vents frustration over App Store process

An update to Yahoo Messenger for iPhone has been languishing in the App Store approval process for two weeks, which isn't sitting well with the company.

Updated at 4:30 p.m. PDT following Yahoo's removal of the blog post and subsequent clarification of the situation. See below for details.

Yahoo appears to be a little miffed that Apple's App Store reviewers are still sitting on an update to the Yahoo Messenger for iPhone application.

Yahoo's ready for the new Yahoo Messenger for iPhone update to be released. Yahoo

In a post titled "And so we wait...on Apple," Yahoo's Sarah Bacon calls out Apple for "the somewhat unpredictable process for getting apps approved and released" on the App Store. Yahoo said it submitted an update for the Yahoo Messenger app (iTunes link) two weeks ago, but has nothing to show for it.

Now, as App Store approval delays or rejections go, two weeks is nothing. Yahoo could just ask Sling Media how it felt about the month-long delay in the approval process for SlingPlayer Mobile, or rival Google about the rejection of Google Voice from the App Store. But Yahoo's decision to publicly call out Apple is interesting, given the possible thawing of relations between iPhone developers and Apple following Apple Senior Vice President of Marketing Phil Schiller's outreach to bloggers and developers.

"Anyone want to bet that Facebook's app, which was submitted after ours, gets approved first?" Bacon asked. No action, Yahoo, especially now.

UPDATED 4:30 p.m. PDT - Yahoo has since removed the post in question, but according to Lucas Mast of Yahoo Mobile public relations, plans to update it later today. Apparently Bacon, who works for the Yahoo Messenger group, did not have all the facts concerning Yahoo's submission of the Messenger update to Apple, which was handled by the mobile team.

Yahoo did in fact submit the update to Apple two weeks ago, but pulled that update a week ago "to make some additional corrections/updates," Mast said. "This process resets the approval process time, which we were aware of."

Yahoo expects Apple to approve the update shortly, but it has only been less than a week since the clock was restarted on the update. "We have been pleased with the approval process and Apple's responsiveness and look forward to continued submissions as we mobilize Yahoo," Mast said.