Yahoo to buy UK-based local search company

Elinor Mills Former Staff Writer
Elinor Mills covers Internet security and privacy. She joined CNET News in 2005 after working as a foreign correspondent for Reuters in Portugal and writing for The Industry Standard, the IDG News Service and the Associated Press.
Elinor Mills

Yahoo said on Tuesday it had agreed to acquire UK-based Whereonearth, a local online search and advertising technology company. Whereonearth engineers have developed "sophisticated technology that contains a unique combination of global data and software algorithms that make local search possible," Bassel Ojjeh, vice president of Yahoo's strategic data solutions, said in a blog. "Together, we'll be able to provide the most geo-relevant information across all of Yahoo's products and services." Yahoo and competitors Google and MSN are in a heated battle for what many people see as the next search and advertising frontier -- the local market.