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Yahoo signs up mobile partners in Asia

The Internet company, which is betting heavily on the new world of electronic advertising, expands its efforts to reach mobile phone users in Asia.

Yahoo announced deals on Tuesday to provide mobile phone ads through two Asian network operators, Idea Cellular in India and Maxis Communications in Malaysia.

In addition, Yahoo announced partnerships under which five new operators will make OneSearch, a service to provide search results on mobile phones, the default search option. Those partnerships are with Mahanagar Telephon Nigam in India, Hong Kong CSL, Smart Communications in the Philippines, Digital Mobile in the Philippines, and Vibo Telecom in Taiwan.

Yahoo also announced its Go 3.0 software for tapping into various online services such as news, photos, and finance, now works in more local languages in Asia.