Bling, let that lightbulb shine.
Steve Wozniak, Apple co-founder, and Tiffany Shlain, Webby Awards founder, along with the Geek Squad and IdeaFestival, on Monday plan to unveil the "What's Your Big Idea?" challenge.
Consumers nationwide can participate in the online contest by entering their ideas and designs on how to use technology to improve and sustain e-waste solutions, conserve power, and maximize untapped resources
Those who qualify will be allowed to develop their ideas further at the IdeaFestival in Louisville, Ky., which runs from September 13 to 15.
Let the brains begin.