World's smallest microwave also has world's worst name

In what appears to be another case of "good idea, poor execution," Heinz have partnered with the managing directors of Frazer Designers to invent the world's smallest microwave powered by the USB port on your computer.

Justin Yu Associate Editor / Reviews - Printers and peripherals
Justin Yu covered headphones and peripherals for CNET.
Justin Yu
2 min read
How many marketing goons did it take to come up with "Beanzawave?" Daily Mail

In what appears to be another case of "good idea, poor execution," Heinz has partnered with Frazer Designers to invent the world's smallest USB-powered microwave. The little device aims to satisfy the appetites of office workers who have so much work on their plate they can't find the time to step outside for a bite to eat. Stranger still, the microwave is called...the Beanzawave (what?!).

The small turquoise device is officially the smallest microwave ever invented, measuring a tiny 7.4 inches tall, 6.2 inches wide, and 5.9 inches deep. Much like today's external hard drives, the microwave is entirely powered by the USB bus on a computer, so there's no extra plug necessary. If you're wondering how it'll nuke your food, the answer has the Microwave Association (what?!) worried as well. Gordon Andrews and Stephen Frazer, the masterminds and "microwave experts" (what?!) behind the Beanzawave claim the device uses phone radio frequencies that produce the heat necessary to cook a single serving of food in Heinz's proprietary "Snap Pots."

Bill takes a break and enjoys a nice pot of poison. Daily Mail

All right wait, what?! Phone radio frequencies to cook our food? Apparently we've totally forgotten our fear that cell phones are carcinogenic and catapulted directly to ingestion. Andrews claims it's actually possible to adjust these radio frequencies to cook different foods, including pies, burgers, soup, or tea. He also suggests powering the Beanzawave with lithium ion batteries for campers and fishermen who want hot food in the field.

This prototype isn't getting very good feedback from the Microwave Association, and they're pretty sure this miniature technology won't ever see the light of day. I'm with them. But Heinz is sticking to the plan and says the final production decision rests in the hands of public feedback, so let's hear it: would you feel comfortable eating food out of a microwave powered by your computer using phone radio frequencies? Leave a comment and let us know!

(Source: DailyMail)