I understand that Samsungwhy on earth people stand in line to buy new iPhones.
To many, it's a mystery.
So please meet Exhibit A (for Apple fanperson). This is Lisa Hoffman. On Friday, she was fifth in line to buy her beloved iPhone 5S at the King St store in Charleston, S.C..
It turned out that fifth might not be good enough. For, as WCSC-TV reports, an Apple store manager came out to suggest that there might not be much supply at all.
This might mean that Hoffman would be disappointed. And if you watch the video, she doesn't seem like a woman who would take disappointment well.
So, like a true practical daughter of New Jersey, she used her obvious instinct for enterprise to satisfy her instinct for keeping Steve Jobs' memory alive.
Oh, didn't I mention it? She needed so badly to own the iPhone 5S because keeping the Apple co-founder's memory alive was what it was all about. "It's not even about the phone," she said.
While you consider that, please let me offer you some of the words she freely gave to WCSC-TV.
You see, there were two ladies in front of her in the line. They might get the iPhone 5S, which would mean that Jobs' memory was in jeopardy.
It was time for radical action.
She said: "They decided they were going to do a swap with me. They liked my Louis Vuitton bag so they would give me their spot so I was guaranteed hopefully one in place of Louis Vuitton bag."
I know many of you will think this an entirely balanced trade. Others might wonder whether balance was truly lacking here.
It matters not what anyone thinks. For Lisa Hoffman now has the iPhone 5S she coveted.
Her words when she obtained her new jewel? "It's the best feeling ever! Thank you Steve Jobs. You're looking down at us!"
Undoubtedly, he is. The only question is, what is he saying?