The technology behind the screen that creates the image is the core of what you're paying for when you buy a TV.
Understanding the differences can be confusing and, frankly, very technical. Leave it to CNET's Brian Cooley to make it simple and narrow down your choice in just a few minutes. Luckily for even the least attentive consumer, there are very few bad TVs out there. But if you're about to lay out this kind of money for a piece of electronics you'll keep for almost seven years on average, know what you're buying.
After you watch the video, check out CNET's complete TV Buying Guide to get answers to your questions about screen size, 3D, gaming, and accessories. And check out our other Device & Conquer episode about cutting the cord in case you want to celebrate buying a new TV by telling the cable company goodbye!
People ask me all the time what kind of TV I have. It may surprise you that I shop for value first and foremost. I have a Vizio and a couple of Magnavox TVs. I think I bought them all at office supply stores on blowout sale! Like you, I just come home to watch TV and I never sit there in my living room doing an A/B comparison between two displays. In that reality, any good TV will look, well, good. Something to think about if you find yourself in a knot trying to buy the exact right TV. Sometimes what you see on the price tag is the best visual of all.