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Which fast-growing NYC start-up is getting some googly love?

Former Google executive Chris Sacca is backing a new Gotham tech company. He's looking to help it hire a "Web geek," but he won't say which company it is.

Caroline McCarthy Former Staff writer, CNET News
Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos.
Caroline McCarthy

Peter Kafka at Silicon Alley Insider has started a little guessing game: which anonymous New York tech start-up is getting backed by influential ex-Googler Chris Sacca, who left his job as head of special initiatives to become an angel investor?

On Sunday, Sacca wrote on his blog that he's looking for a "Web geek" for an "edgy little content company" based in Gotham, which "needs its first full-time tech lead."

This is a big deal, because powerful ex-Google executive muscle would mean both great press and deep-pocketed connections for the start-up in question. But naturally, Sacca's not saying what the company is.

But we do know that:

• It's based in New York

• It's a content company that still doesn't have a "Web geek" on board, which knocks out any company that's too "techy" already

• It "already has tons of sweet press, sick and steadily growing traffic, and some very passionate users"

• The job description requires an "understanding of ad serving and optimization," as well as search engine optimization, which gives some hints as to its business model (ad-supported)

• It's "extremely cool, currently being courted for acquisition, and chicks dig it"

• There's no porn or gambling involved

Any guesses?